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William Bell

Soap Opera Creator / Writer

"Characters you can relate to and identify with and the stories that impact you -- it's much more than looking as an observer. You are getting emotionally involved with these characters, and that is so important."

About This Interview

In his three-and-a-half hour Archive interview, William Bell (1927-2005) fondly recalls his first soap opera writing job at Guiding Light. He discusses his working relationship with creator and friend Irna Phillips, and with fellow Phillips protege, Agnes Nixon. He talks of co-creating As The World Turns and Another World with Irna Phillips, as well as becoming head writer for Days of Our Lives in 1965. Bell proudly speaks about his creative relationship with wife/writing partner Lee Phillip Bell, with whom he created two successful daytime soap operas, The Young and the Restless, and The Bold and the Beautiful. He discusses his sons' and daughter's involvement with his shows, and speaks of the then-current state of soap operas. Alan Carter conducted the interview on July 15, 1998 in Beverly Hills, CA.

Related To This Video

  • Shows
  • People
  • Topics
  • Professions

Shows

  • Another World
  • As the World Turns
  • Bold and the Beautiful, The
  • Days of Our Lives
  • Edge of Night, The
  • Emmy Awards, The (primetime and daytime)
  • Guiding Light
  • Our Private World
  • Young and the Restless, The

People

  • Kay Alden
  • Jeanne Cooper
  • Ken Corday
  • Eileen Fulton
  • Don Hastings
  • Agnes Nixon
  • H. Wesley Kenney

Topics

  • Censorship / Standards & Practices
  • Emmy Awards
  • JFK Assassination and Funeral
  • Kennedy
  • Television Industry
  • Television and the Presidency
  • Vietnam
  • War

Professions

  • Writers & Show Creators

Featured Content

Watch Lauralee Bell as "Cricket" on The Young and the Restless:
YouTube video player - HTML5 compatible.
  • Highlights
  • Interview
  • Shows
  • People
  • Topics
  • Genres
  • Professions

Highlights

  • William Bell on how the title of <i gx_name="i" class="gx_element gx_inline gx_name_i">The Young and the Restless</i> came aboutWilliam Bell on how the title of The Young and the Restless came about
    Clip begins at: 00:19, Duration: 00m 55s
  • William Bell on casting his daughter, Lauralee Bell, on <i gx_name="i" class="gx_element gx_inline gx_name_i">The Young and the Restless</i>William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless
    Clip begins at: 24:51, Duration: 01m 31s
  • William Bell on the social responsibility of television and educational summer storylines about young people on <i gx_name="i" class="gx_element gx_inline gx_name_i">The Young and the Restless</i>William Bell on the social responsibility of television and educational summer storylines about young people on The Young and the Restless
    Clip begins at: 26:22, Duration: 01m 32s
  • William Bell on Walter Cronkite interrupting <i gx_name="i" class="gx_element gx_inline gx_name_i">As the World Turns</i> to announce President Kennedy had been killedWilliam Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
    Clip begins at: 11:48, Duration: 02m 12s
  • William Bell on co-creating <i gx_name="i" class="gx_element gx_inline gx_name_i">Another World</i> with Irna Phillips<br/>William Bell on co-creating Another World with Irna Phillips
    Clip begins at: 06:35, Duration: 01m 35s

Interview

  • Part 1
  • On his early years and influences; on listening to radio serials when he was young
    Clip begins at: 0:0
  • On getting hired at BBM radio and McCann-Erickson advertising
    Clip begins at: 08:48
  • On how he left a high-paying advertising job to pursue writing; on growing up during the Depression; on first starting to write for radio
    Clip begins at: 15:35
  • Part 2
  • On being an advertising copywriter
    Clip begins at: 0:0
  • On writing for Guiding Light on television; on meeting Irna Phillips, creator of Guiding Light
    Clip begins at: 06:51
  • On his early memories of television; on the first Guiding Light script he wrote for Irna Phillips and working with her
    Clip begins at: 09:34
  • On leaving Guiding Light
    Clip begins at: 26:43
  • Part 3
  • On writing Guiding Light in Chicago while production was in New York; on interactions with sponsors
    Clip begins at: 0:0
  • On co-creating Another World with Irna Phillips; on the popularity of As the World Turns
    Clip begins at: 06:35
  • On Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed; on soap operas becoming topical
    Clip begins at: 11:48
  • On how writing for soaps has changed over the years; on his writing style, the popularity of soap characters, and his credits
    Clip begins at: 15:56
  • Part 4
  • On expanding the format of soaps from half-hour to an hour-long; on a typical workday with Irna Phillips on As the World Turns; on decisions to kill off major characters
    Clip begins at: 0:0
  • On creating characters and casting for Another World; on the term "soap opera"
    Clip begins at: 10:46
  • On how he came to take over as writer on Days of Our Lives from Ted Corday; on changes he brought to the show; on never having an agent
    Clip begins at: 17:12
  • Part 5
  • On production on Days of Our Lives; on the show's success and surpassing As the World Turns; on the writing on Days of Our Lives
    Clip begins at: 0:0
  • On a memorable storyline involving "Laura Horton" on Days of Our Lives; on NBC executives trusting his judgment
    Clip begins at: 07:52
  • On incorporating events of the Vietnam War into the storylines of Days of Our Lives; on famous feuds on the show; on not attending cast parties
    Clip begins at: 14:30
  • On the show transitioning from half-hour to an hour (after he left); on leaving Days of Our Lives to create The Young and the Restless
    Clip begins at: 21:54
  • Part 6
  • On creating The Young and the Restless with his wife
    Clip begins at: 0:0
  • On the beginnings of The Young and the Restless and the show's emphasis on youth and romance in the Midwest (Genoa City, Wisconsin); on creating characters
    Clip begins at: 11:50
  • On the process of collaborating with his wife to create The Young and the Restless; on casting the show (and casting his daughter, Lauralee Bell); on educational summer storylines about young people
    Clip begins at: 20:10
  • Part 7
  • On the adult nature of The Young and the Restless; on winning an Emmy for The Young and the Restless; on expanding the show to an hour-long format
    Clip begins at: 0:0
  • On creating The Bold and the Beautiful; on celebrity cameos and major storylines on the show
    Clip begins at: 06:22
  • On the then-current state of soap operas; on crediting his wife, Lee Philip Bell, with his success; on the highlight of his career
    Clip begins at: 12:27
  • On his thoughts on people with whom he's worked, including family members
    Clip begins at: 16:34

Shows

  • Another World
    • William Bell on co-creating Another World with Irna Phillips
      Clip begins at: 06:35, Duration: 01m 35s
    • William Bell on not always getting credit for co-creating Another World with Irna Phillips
      Clip begins at: 22:05, Duration: 01m 01s
    • William Bell on creating characters and casting for Another World
      Clip begins at: 10:46, Duration: 01m 16s
    • William Bell on the co-creation of Another World and leaving the show to Agnes Nixon to run
      Clip begins at: 12:02, Duration: 03m 35s
  • As the World Turns
    • William Bell on the popularity of As the World Turns  
      Clip begins at: 09:51, Duration: 01m 57s
    • William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
      Clip begins at: 11:48, Duration: 02m 12s
    • William Bell on the popularity of "Lisa Grimaldi" and the characters on As the World Turns
      Clip begins at: 19:38, Duration: 01m 57s
    • William Bell on the challenges of making As the World Turns an hour-long show from the initial half-hour
      Clip begins at: 00:39, Duration: 02m 12s
    • William Bell on the distribution of duties with Irna Phillips on As the World Turns
      Clip begins at: 02:51, Duration: 00m 58s
    • William Bell on working with Ted Corday on As the World Turns
      Clip begins at: 03:59, Duration: 00m 44s
    • William Bell on a typical workday with Irna Phillips on As the World Turns
      Clip begins at: 05:23, Duration: 01m 30s
    • William Bell on discussions with Irna Phillips over Mark Rydell's character ("Jeff") on As the World Turns
      Clip begins at: 06:53, Duration: 03m 24s
  • Bold and the Beautiful, The
    • William Bell on co-creating (again with his wife, Lee) The Bold and the Beautiful
      Clip begins at: 06:22, Duration: 02m 40s
    • William Bell on celebrity cameos and powerful storylines on The Bold and the Beautiful
      Clip begins at: 09:02, Duration: 01m 12s
    • William Bell on his then-current responsibilities on The Young and the Restless and The Bold and the Beautiful
      Clip begins at: 10:14, Duration: 02m 13s
  • Days of Our Lives
    • William Bell on taking over Days of Our Lives from Ted Corday and changes he brought to the show
      Clip begins at: 17:12, Duration: 12m 42s
    • William Bell on production on Days of Our Lives
      Clip begins at: 00:01, Duration: 03m 27s
    • William Bell on writing scripts and hiring writers for Days of Our Lives
      Clip begins at: 03:28, Duration: 04m 24s
    • William Bell on a memorable storyline involving "Laura Horton" on Days of Our Lives
      Clip begins at: 08:19, Duration: 03m 32s
    • William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives
      Clip begins at: 14:30, Duration: 05m 05s
    • William Bell on famous feuds on Days of Our Lives
      Clip begins at: 19:35, Duration: 00m 39s
    • William Bell on not attending cast parties for Days of Our Lives
      Clip begins at: 20:49, Duration: 02m 23s
    • William Bell on Days of Our Lives transitioning from half-hour to an hour-long show (after he left); on leaving the show to start The Young and the Restless
      Clip begins at: 23:12, Duration: 05m 15s
  • Edge of Night, The
    • William Bell on The Edge of Night
      Clip begins at: 04:43, Duration: 00m 40s
  • Emmy Awards, The (primetime and daytime)
    • William Bell on winning an Emmy for The Young and the Restless
      Clip begins at: 01:20, Duration: 01m 06s
  • Guiding Light
    • William Bell on a potential opening to write for Guiding Light
      Clip begins at: 05:31, Duration: 03m 17s
    • William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Ligh t
      Clip begins at: 04:53, Duration: 04m 41s
    • William Bell on the first Guiding Light scripts he wrote for Irna Phillips
      Clip begins at: 12:35, Duration: 03m 30s
    • William Bell on Guiding Light storylines he worked on with Irna Phillips
      Clip begins at: 21:49, Duration: 00m 56s
    • William Bell on leaving Guiding Light
      Clip begins at: 26:43, Duration: 01m 25s
    • William Bell on writing Guiding Light in Chicago while production was in New York; on interactions with sponsors
      Clip begins at: 00:02, Duration: 05m 53s
  • Our Private World
    • William Bell on the creation of the primetime series Our Private World
      Clip begins at: 21:35, Duration: 00m 30s
  • Young and the Restless, The
    • William Bell on how the title of The Young and the Restless came about
      Clip begins at: 00:04, Duration: 01m 10s
    • William Bell on how The Young and the Restless came to be
      Clip begins at: 01:14, Duration: 10m 36s
    • William Bell on the beginnings of The Young and the Restless and the show's emphasis on youth and romance in the Midwest (Genoa City, Wisconsin)
      Clip begins at: 11:50, Duration: 04m 42s
    • William Bell on the excitement of creating new characters on The Young and the Restless
      Clip begins at: 16:32, Duration: 03m 36s
    • William Bell on the success of The Young and the Restless
      Clip begins at: 21:51, Duration: 00m 30s
    • William Bell on casting The Young and the Restless
      Clip begins at: 22:21, Duration: 02m 30s
    • William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless
      Clip begins at: 24:51, Duration: 01m 31s
    • William Bell on the social responsibility of television and educational summer storylines about young people on The Young and the Restless
      Clip begins at: 26:22, Duration: 01m 32s
    • William Bell on the adult nature of The Young and the Restless
      Clip begins at: 00:03, Duration: 01m 17s
    • William Bell on expanding The Young and the Restless to one hour
      Clip begins at: 02:26, Duration: 02m 56s
    • William Bell on the popularity of The Young and the Restless
      Clip begins at: 05:22, Duration: 01m 00s
    • William Bell on his then-current responsibilities on The Young and the Restless and The Bold and the Beautiful
      Clip begins at: 10:14, Duration: 02m 13s

People


    • Clip begins at: 00:00
  • Kay Alden
    • William Bell on his thoughts on people with whom he's worked - Kay Alden
      Clip begins at: 18:43, Duration: 02m 05s
  • Lauralee Bell
    • William Bell on casting his daughter, Lauralee Bell, on The Young and the Restless
      Clip begins at: 24:51, Duration: 01m 31s
    • William Bell on his thoughts on people with whom he's worked - his daughter, Lauralee Bell
      Clip begins at: 25:51, Duration: 00m 44s
  • Bradley Bell
    • William Bell on his thoughts on people with whom he's worked - his son, Bradley Bell
      Clip begins at: 26:35, Duration: 00m 42s
  • Jeanne Cooper
    • William Bell on Jeanne Cooper's interpretation of his feelings about The Young and the Restless
      Clip begins at: 20:57, Duration: 00m 54s
  • Ted Corday
    • William Bell on working with Ted Corday on As the World Turns
      Clip begins at: 03:59, Duration: 00m 44s
    • William Bell on taking over Days of Our Lives from Ted Corday, at Corday's request, not knowing that Corday was dying
      Clip begins at: 17:12, Duration: 08m 09s
    • William Bell on his thoughts on people with whom he's worked - Ted Corday
      Clip begins at: 17:22, Duration: 00m 33s
  • Ken Corday
    • William Bell on his thoughts on people with whom he's worked - Ken Corday
      Clip begins at: 17:55, Duration: 00m 08s
  • Susan Flannery
    • William Bell on a memorable storyline involving "Laura Horton" on Days of Our Lives
      Clip begins at: 08:19, Duration: 03m 32s
  • Eileen Fulton
    • William Bell on the popularity of "Lisa Grimaldi" and the characters on As the World Turns
      Clip begins at: 19:38, Duration: 01m 57s
  • Bud Grant
    • William Bell on his thoughts on people with whom he's worked - Bud Grant
      Clip begins at: 21:02, Duration: 00m 16s
  • Deidre Hall
    • William Bell on his thoughts on people with whom he's worked - Deidre Hall
      Clip begins at: 23:10, Duration: 00m 40s
  • David Hasselhoff
    • William Bell on his thoughts on people with whom he's worked - David Hasselhoff
      Clip begins at: 22:11, Duration: 00m 59s
  • Don Hastings
    • William Bell on his thoughts on people with whom he's worked - Don Hastings
      Clip begins at: 23:50, Duration: 00m 24s
  • William. Jr. Bell
    • William Bell on his thoughts on people with whom he's worked - his son, William Jr. Bell
      Clip begins at: 27:17, Duration: 00m 37s
  • John Mitchell
    • William Bell on how The Young and the Restless came to be
      Clip begins at: 01:14, Duration: 10m 36s
  • Agnes Nixon
    • William Bell on his thoughts on people with whom he's worked - Agnes Nixon
      Clip begins at: 16:53, Duration: 00m 11s
    • William Bell on soap opera creators Agnes Nixon and Irna Phillips
      Clip begins at: 22:45, Duration: 01m 27s
  • Lee Philip Bell
    • William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Ligh t
      Clip begins at: 06:51, Duration: 00m 53s
    • William Bell on collaborating with his wife to create The Young and the Restless
      Clip begins at: 20:10, Duration: 00m 47s
    • William Bell on how The Young and the Restless came to be
      Clip begins at: 01:14, Duration: 10m 36s
    • William Bell on crediting his wife, Lee Philip Bell, with his success
      Clip begins at: 13:29, Duration: 01m 18s
    • William Bell on his thoughts on people with whom he's worked - his wife, Lee Philip Bel
      Clip begins at: 27:54, Duration: 00m 27s
  • Irna Phillips
    • William Bell on a potential opening to write for Guiding Light
      Clip begins at: 05:31, Duration: 03m 17s
    • William Bell on soap opera creators Agnes Nixon and Irna Phillips
      Clip begins at: 22:45, Duration: 01m 27s
    • William Bell on co-creating Another World with Irna Phillips
      Clip begins at: 06:35, Duration: 01m 35s
    • William Bell on the distribution of duties with Irna Phillips on As the World Turns
      Clip begins at: 02:51, Duration: 00m 58s
    • William Bell on a typical workday with Irna Phillips on As the World Turns
      Clip begins at: 05:23, Duration: 04m 54s
    • William Bell on Irna Phillips' reaction to Bell leaving Guiding Light to do Days of Our Lives
      Clip begins at: 25:21, Duration: 00m 35s
    • William Bell on Irna Phillips not talking to him when Days of Our Lives surpassed As the World Turns
      Clip begins at: 01:45, Duration: 01m 43s
    • William Bell on his thoughts on people with whom he's worked - Irna Phillips
      Clip begins at: 16:44, Duration: 00m 09s
    • William Bell on how his wife, Lee Philip Bell, was the key to getting hired by Irna Phillips to write for Guiding Ligh t
      Clip begins at: 06:51, Duration: 00m 53s
    • William Bell on meeting Irna Phillips, creator of Guiding Ligh t
      Clip begins at: 07:44, Duration: 01m 50s
    • William Bell on the first Guiding Light scripts he wrote for Irna Phillips
      Clip begins at: 12:35, Duration: 03m 30s
    • William Bell on what he learned about soap opera writing from Guiding Light creator Irna Phillips
      Clip begins at: 16:17, Duration: 03m 14s
    • William Bell on Guiding Light storylines he worked on with Irna Phillips
      Clip begins at: 21:49, Duration: 00m 56s
  • Mark Rydell
    • William Bell on discussions with Irna Phillips over Mark Rydell's character ("Jeff") on As the World Turns
      Clip begins at: 06:53, Duration: 03m 24s
  • Susan Seaforth Hayes
    • William Bell on his thoughts on people with whom he's worked - Susan Seaforth Hayes
      Clip begins at: 18:19, Duration: 00m 24s
  • H. Wesley Kenney
    • William Bell on his thoughts on people with whom he's worked - H. Wesley Kenney
      Clip begins at: 21:32, Duration: 00m 39s
  • Larry White
    • William Bell on NBC executives trusting him with storylines on Days of Our Lives
      Clip begins at: 11:51, Duration: 02m 39s

Topics

  • Emmy Awards
    • William Bell on winning an Emmy for The Young and the Restless
      Clip begins at: 01:20, Duration: 01m 06s
  • Historic Events and Social Change > JFK Assassination and Funeral
    • William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
      Clip begins at: 11:48, Duration: 02m 12s
  • Historic Events and Social Change > War
    • William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives
      Clip begins at: 14:30, Duration: 05m 05s
  • Historic Events and Social Change > War > Vietnam
    • William Bell on incorporating events of the Vietnam War into the storylines of Days of Our Lives
      Clip begins at: 14:30, Duration: 05m 05s
  • Television Industry
    • William Bell on NBC executives trusting him with storylines on Days of Our Lives
      Clip begins at: 11:51, Duration: 02m 39s
  • Television Industry > Censorship / Standards & Practices
    • William Bell on NBC executives trusting him with storylines on Days of Our Lives
      Clip begins at: 11:51, Duration: 02m 39s
  • Television and the Presidency
    • William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
      Clip begins at: 11:48, Duration: 02m 12s
  • Television and the Presidency > Kennedy
    • William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
      Clip begins at: 11:48, Duration: 02m 12s

Genres

  • Daytime/Primetime Serials
    • William Bell on writing for Guiding Ligh t on television; on meeting and working with Irna Phillips, creator of Guiding Ligh t
      Clip begins at: 06:51, Duration: 19m 52s
    • William Bell on the popularity of, characters on, and writing for As the World Turns  
      Clip begins at: 09:51, Duration: 11m 44s
    • William Bell on writing Guiding Light in Chicago while production was in New York; on interactions with sponsors
      Clip begins at: 00:02, Duration: 05m 53s
    • William Bell on Walter Cronkite interrupting As the World Turns to announce President Kennedy had been killed
      Clip begins at: 11:48, Duration: 02m 12s
    • William Bell on taking over Days of Our Lives from Ted Corday and changes he brought to the show
      Clip begins at: 17:12, Duration: 12m 42s
    • William Bell on a typical workday with Irna Phillips on As the World Turns
      Clip begins at: 05:23, Duration: 04m 54s
    • William Bell on writing for, production of, and major storylines on Days of Our Lives
      Clip begins at: 00:01, Duration: 28m 26s
    • William Bell on creating the show The Young and the Restless and how the title came about
      Clip begins at: 00:01, Duration: 11m 49s
    • Wiliam Bell on the excitement of creating new characters on The Young and the Restless
      Clip begins at: 16:32, Duration: 03m 36s
    • William Bell on co-creating (again with his wife, Lee) The Bold and the Beautiful
      Clip begins at: 06:22, Duration: 03m 52s
    • William Bell on the format changes, adult nature, and popularity of The Young and the Restless
      Clip begins at: 00:03, Duration: 06m 19s

Professions

  • Writers & Show Creators
    • William Bell on the challenges of writing for live soap operas
      Clip begins at: 19:31, Duration: 02m 18s
    • William Bell on changes in writing for soap operas over the years
      Clip begins at: 24:12, Duration: 02m 27s
    • William Bell on not being a proponent of ad-libbing in daytime
      Clip begins at: 05:55, Duration: 00m 40s
    • William Bell on his writing process for Days of Our Lives
      Clip begins at: 06:29, Duration: 01m 23s
  • Writers & Show Creators > Writer
    • William Bell on the challenges of writing for live soap operas
      Clip begins at: 19:31, Duration: 02m 18s
    • William Bell on changes in writing for soap operas over the years
      Clip begins at: 24:12, Duration: 02m 27s
    • William Bell on not being a proponent of ad-libbing in daytime
      Clip begins at: 05:55, Duration: 00m 40s
    • William Bell on his writing style
      Clip begins at: 17:52, Duration: 01m 46s
    • William Bell on his writing style
      Clip begins at: 17:52, Duration: 01m 46s
    • William Bell on his writing process for Days of Our Lives
      Clip begins at: 06:29, Duration: 01m 23s
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Submitted by Bluebirdsims on Fri, 2011-05-27 01:10.

Today of the current daytime soaps, William J. Bell has the most created characters still airing...
1973 Y&R-HW 1973-98: All characters created between 1973-1995
1987 B&B-HW 1987-93: Stephanie, Eric, Ridge, Brooke, and Taylor (1990-)
1965 DOOL-HW 1966-75: Doug Williams (1970-), Hope Williams-Brady (1971-) Kristian Alfonso began playing the character in '83 as an adult, and Maggie Horton (1973-)

Submitted by Bluebirdsims on Fri, 2011-05-27 00:58.

The best soap opera writers ever were...Irna Phillips, Agnes Nixon, William J. Bell, Douglas Marland, Henry Slesar, and Harding Lemay.

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