"In my opinion, the most important attribute that a publicist must really have is to win the confidence of the media."
About This Interview
In his three-hour Archive interview, John Strauss (1913-2001) describes entering the film business via the Buffalo, New York sales office of Warner Bros., and later transferring to California into the studio's publicity department. He then recalls working in other various studio publicity departments, including PRC and Columbia, before opening his own independent publicity firm. He talks about the growing influence of television at that time, and the effects of the Hollywood Blacklist on people he knew. Strauss discusses the five major television production companies that he represented, including Desilu Productions, Lorimar, and QM Productions, and the projects that his firm worked on for each of them. He also recalls the people at those companies that he worked with, including Lucille Ball, Desi Arnaz, Red Skelton, Quinn Martin, David L. Wolper and others. Strauss reminisces about many of the individual celebrity clients he represented, including Julie Andrews, Fred MacMurray, David Niven, Jack Palance, Vincent Price, Stirling Silliphant, Andy Williams, Rod Steiger, and his best friend and client for over 40 years, Jimmy Stewart. Charles Davis conducted the interview on December 2, 1999 in Sherman Oaks, CA.