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Executives

This category consists of executives in all facets of broadcasting including: advertising, cable, interactive media, networks (including founders), sports, and television station management.

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Who Talked About This Profession

  • The Archive of American Television and EMMYTVLEGENDS.ORG
  • Reza Badiyi
  • George Bodenheimer
  • Dick Clark
  • William Clotworthy
  • Michael Dann
  • Dick Ebersol
  • Michael Eisner
  • Richard Frank
  • Tom Freston
  • Michael Fuchs
  • Leonard H. Goldenson
  • Julian Goodman
  • Herb Granath
  • Robert Johnson
  • Chuck Jones
  • Kay Koplovitz
  • Brian Lamb
  • Glen A. Larson
  • Geraldine Laybourne
  • Stan Lee
  • Warren Littlefield
  • James L. Loper
  • Nancy Malone
  • Leslie Moonves
  • Thomas W. Moore
  • Sheila Nevins
  • Don Ohlmeyer
  • Bernie Oseransky
  • Sumner M. Redstone
  • Lee Rich
  • Jay Sandrich
  • Thomas W. Sarnoff
  • Esther Shapiro
  • Fred Silverman
  • Herbert F. Solow
  • Brandon Stoddard
  • Grant Tinker
  • Ted Turner
  • Susan Whiting
  • Frederic Ziv
YouTube video player - HTML5 compatible.
  • Highlights
  • All Interviewee clips on this profession

Highlights

  • Fred Silverman on how to create a winning scheduleFred Silverman on how to create a winning schedule
    Clip begins at: 27:47, Duration: 00m 57s
  • Thomas W. Sarnoff on working in NBC's production and business affairs office and the buidling of the NBC production facility in Burbank, CAThomas W. Sarnoff on working in NBC's production and business affairs office and the buidling of the NBC production facility in Burbank, CA
    Clip begins at: 15:59, Duration: 06m 57s
  • Leslie Moonves on getting <i>Survivor</i> on the air, casting the showLeslie Moonves on getting Survivor on the air, casting the show
    Clip begins at: 16:23, Duration: 10m 07s
  • Joan Ganz Cooney on the importance of humor in <i>Sesame Street</i>Joan Ganz Cooney on the importance of humor in Sesame Street
    Clip begins at: 10:21, Duration: 00m 43s

All Interviewee clips on this profession

  • Reza Badiyi
    • Reza Badiyi on creating the iconic title sequence for The Mary Tyler Moore Show - he came up with her famous hat toss
      Clip begins at: 21:17, Duration: 02m 21s
  • George Bodenheimer
    • George Bodenheimer on cable TV during its early years
      Clip begins at: 23:43, Duration: 01m 15s
    • George Bodenheimer on ESPN's business model
      Clip begins at: 30:50, Duration: 02m 04s
    • George Bodenheimer on the culture of ESPN
      Clip begins at: 40:33, Duration: 01m 03s
    • George Bodenheimer on becoming VP of National Affiliate Sales at ESPN
      Clip begins at: 17:07, Duration: 01m 13s
    • George Bodenheimer on becoming Senior VP of Sales and Marketing at ESPN
      Clip begins at: 38:52, Duration: 04m 46s
    • George Bodenheimer on becoming President of ESPN
      Clip begins at: 51:04, Duration: 07m 18s
    • George Bodenheimer on his time as President of ESPN (since 1998)
      Clip begins at: 00:01, Duration: 02m 07s
    • George Bodenheimer on his strategy as President of ESPN
      Clip begins at: 06:17, Duration: 01m 13s
    • George Bodenheimer on advice to aspiring sports executives
      Clip begins at: 41:51, Duration: 00m 35s
  • Dick Clark
    • Dick Clark on his entrepreneurship
      Clip begins at: 11:08, Duration: 01m 34s
  • William Clotworthy
    • William Clotworthy on joining Standards & Practices at NBC
      Clip begins at: 20:56, Duration: 07m 58s
  • Michael Dann
    • Michael Dann on his role as CBS Vice President of New York programs
      Clip begins at: 11:39, Duration: 04m 24s
    • Michael Dann on his process for scheduling prime time television at CBS
      Clip begins at: 15:36, Duration: 09m 43s
    • Michael Dann on the high point of his career - working with Pat Weaver
      Clip begins at: 23:59, Duration: 01m 29s
  • Dick Ebersol
    • Dick Ebersol on hiring Brandon Tartikoff
      Clip begins at: 20:02, Duration: 09m 45s
    • Dick Ebersol on becoming President of NBC Sports and then naming himself Chairman 
      Clip begins at: 53:27, Duration: 01m 05s
  • Michael Eisner
    • Michael Eisner on his theory of how to make an effective change in television programming and his impact in that field. "Take a job where you can't fall off the floor"
      Clip begins at: 22:07
    • Michael Eisner realizing the need to be both commercially successfull and seriously responsible as a programming executive
      Clip begins at: 26:23
    • Michael Eisner on advice to an aspiring television executive "get your ass in the door"
      Clip begins at: 01:14
  • Richard Frank
    • Richard Frank on working with Michael Eisner on the Paramount Television Group and learning how to work with writers
      Clip begins at: 50:55, Duration: 04m 14s
    • Richard Frank on working with Michael Eisner on the Paramount Television Group and learning how to work with writers
      Clip begins at: 50:55, Duration: 04m 14s
    • Richard Frank on his philosophy as a television executive
      Clip begins at: 01:30, Duration: 09m 22s
    • Richard Frank on his philosophy as a television executive
      Clip begins at: 01:30, Duration: 09m 22s
    • Richard Frank on dealing with backstage gossip and controversy  
      Clip begins at: 46:57, Duration: 04m 01s
    • Richard Frank on dealing with backstage gossip and controversy  
      Clip begins at: 46:57, Duration: 04m 01s
    • Richard Frank on his management style and the qualities he looks for in his team
      Clip begins at: 07:36, Duration: 03m 36s
    • Richard Frank on his management style and the qualities he looks for in his team
      Clip begins at: 07:36, Duration: 03m 36s
    • Richard Frank on advice to aspiring executives
      Clip begins at: 11:12, Duration: 00m 55s
    • Richard Frank on advice to aspiring executives
      Clip begins at: 11:12, Duration: 00m 55s
  • Tom Freston
    • Tom Freston on his promotions at MTV - all the way up to President
      Clip begins at: 07:51, Duration: 00m 43s
    • Tom Freston on being one of 2 President of MTV Networks for a year
      Clip begins at: 18:47, Duration: 01m 01s
    • Tom Freston on Sumner Redstone hiring Frank Biondi and making Freston CEO of MTV Networks
      Clip begins at: 21:31, Duration: 02m 02s
    • Tom Freston on his management style
      Clip begins at: 27:47, Duration: 02m 25s
    • Tom Freston on running Paramount and CBS with Les Moonves; on the split of Viacom and becoming CEO of a public company; on getting fired by Redstone
      Clip begins at: 41:53, Duration: 05m 36s
    • Tom Freston on advice to aspiring television executives
      Clip begins at: 58:30, Duration: 00m 46s
  • Michael Fuchs
    • Michael Fuchs on advice to aspiring executives
      Clip begins at: 47:04, Duration: 05m 09s
    • Michael Fuchs on advice to aspiring executives
      Clip begins at: 47:04, Duration: 05m 09s
    • Michael Fuchs on advice to aspiring executives
      Clip begins at: 47:04, Duration: 05m 09s
  • Leonard H. Goldenson
    • Leonard Goldenson on his management style at ABC
      Clip begins at: 14:54, Duration: 01m 10s
    • Leonard Goldenson on his management style at ABC
      Clip begins at: 14:54, Duration: 01m 10s
    • Leonard Goldenson on his most important decisions at ABC
      Clip begins at: 00:01, Duration: 03m 26s
    • Leonard Goldenson on his most important decisions at ABC
      Clip begins at: 00:01, Duration: 03m 26s
  • Julian Goodman
    • Julian Goodman on becoming manager of news and special events for NBC Radio in D.C.; on why he liked being a manager and Executive
      Clip begins at: 22:50, Duration: 03m 12s
    • Julian Goodman on becoming VP of NBC News in 1961
      Clip begins at: 09:33, Duration: 00m 36s
    • Julian Goodman on serving as Sr. Executive Vice President and then President of NBC
      Clip begins at: 13:13, Duration: 03m 31s
    • Julian Goodman on how he became Chairman of NBC
      Clip begins at: 01:13, Duration: 03m 08s
  • Herb Granath
    • Herb Granath on his role at ABC upon his return to the company
      Clip begins at: 38:53, Duration: 02m 42s
    • Herb Granath on the birth of ESPN
      Clip begins at: 35:33, Duration: 17m 53s
  • Robert Johnson
    • Robert Johnson on his and Debra Lee's leadership at BET
      Clip begins at: 17:21, Duration: 01m 35s
    • Robert Johnson on his and Debra Lee's leadership at BET
      Clip begins at: 17:21, Duration: 01m 35s
    • Robert Johnson on his advice to an entrepreneur interested in starting a network
      Clip begins at: 21:59, Duration: 01m 41s
    • Robert Johnson on his advice to an entrepreneur interested in starting a network
      Clip begins at: 21:59, Duration: 01m 41s
  • Chuck Jones
    • Chuck Jones on serving as VP of Children's Programming for ABC TV
      Clip begins at: 24:31, Duration: 02m 09s
  • Kay Koplovitz
    • Kay Koplovitz on the business model for cable's Madison Square Garden Sports Network, the first cable network
      Clip begins at: 00:34, Duration: 02m 24s
    • Kay Koplovitz on her management style at USA
      Clip begins at: 29:05, Duration: 00m 55s
    • Kay Koplovitz on her advice to aspiring media executives
      Clip begins at: 26:17, Duration: 00m 54s
  • Brian Lamb
    • Brian Lamb on his management style
      Clip begins at: 37:44, Duration: 02m 28s
    • Brian Lamb on his management style
      Clip begins at: 37:44, Duration: 02m 28s
    • Brian Lamb on his typical work day at C-SPAN
      Clip begins at: 41:04, Duration: 01m 36s
    • Brian Lamb on his typical work day at C-SPAN
      Clip begins at: 41:04, Duration: 01m 36s
    • Brian Lamb on advice to someone interested in public affairs programming and how he'd like to be remembered
      Clip begins at: 59:40, Duration: 41m 59s
    • Brian Lamb on advice to someone interested in public affairs programming and how he'd like to be remembered
      Clip begins at: 59:40, Duration: 41m 59s
  • Glen A. Larson
    • Glen A. Larson on what he expects from television executives as a producer
      Clip begins at: 07:26, Duration: 03m 20s
  • Geraldine Laybourne
    • Geraldine Laybourne on the early programming mandate to "program only to boys because girls will watch anything" while at Nickelodeon
      Clip begins at: 08:13
  • Stan Lee
    • Stan Lee on being creative head of Marvel Productions
      Clip begins at: 22:47, Duration: 00m 48s
  • Warren Littlefield
    • Warren Littlefield on becoming President of NBC Entertainment
      Clip begins at: 33:54, Duration: 06m 41s
    • Warren Littlefield on becoming President of NBC Entertainment
      Clip begins at: 33:54, Duration: 06m 41s
    • Warren Littlefield on advice to network programmers 
      Clip begins at: 41:14, Duration: 01m 30s
    • Warren Littlefield on advice to network programmers
      Clip begins at: 41:14, Duration: 01m 30s
  • James L. Loper
    • James L. Loper on becoming a programmer at KCET and gauging viewership
      Clip begins at: 08:13, Duration: 04m 24s
    • James L. Loper on becoming a programmer at KCET and gauging viewership
      Clip begins at: 08:13, Duration: 04m 24s
  • Nancy Malone
    • Nancy Malone on becoming the first female vice-president of a major studio at 20th Century Fox in 1977
      Clip begins at: 32:28
  • Leslie Moonves
    • Leslie Moonves on what makes a good showrunner
      Clip begins at: 25:58, Duration: 02m 49s
    • Leslie Moonves on his philosophy of assembling a management team
      Clip begins at: 02:35, Duration: 05m 02s
    • Leslie Moonves on his role as CBS network president
      Clip begins at: 27:11, Duration: 03m 04s
  • Thomas W. Moore
    • Thomas Moore on the business aspects of The Mickey Mouse Club
      Clip begins at: 10:59, Duration: 04m 19s
  • Sheila Nevins
    • Sheila Nevins on the process of making a documentary for HBO
      Clip begins at: 22:44, Duration: 06m 40s
    • Sheila Nevins on telling Michael Fuchs she wanted to return to HBO as a Vice-President
      Clip begins at: 08:18, Duration: 03m 46s
    • Sheila Nevins on what makes a perfect documentary
      Clip begins at: 20:03, Duration: 00m 43s
  • Don Ohlmeyer
    • Don Ohlmeyer on what it means to be a good Program Executive
      Clip begins at: 17:56, Duration: 02m 15s
  • Sumner M. Redstone
    • Sumner Redstone on purchasing Viacaom
      Clip begins at: 25:51, Duration: 02m 56s
  • Lee Rich
    • Lee Rich on his path to heading the media and programming departments at the advertising agency Benton & Bowles
      Clip begins at: 13:26, Duration: 15m 34s
    • Lee Rich on the role of producer versus that of advertising executive
      Clip begins at: 04:04, Duration: 00m 33s
  • Jay Sandrich
    • Jay Sandrich on his admiration for Grant Tinker as an executive; he backed his creative staff
      Clip begins at: 20:31, Duration: 00m 48s
    • Jay Sandrich on working with Grant Tinker; formation of MTM Enterprises; his respect for him as an executive manager
      Clip begins at: 23:05, Duration: 05m 18s
  • Thomas W. Sarnoff
    • Thomas W. Sarnoff on taking a stand about NBC handing show concepts to MCA, which would then be sold back to NBC
      Clip begins at: 06:56, Duration: 08m 52s
    • Thomas W. Sarnoff on his philosophy on ratings and network programming
      Clip begins at: 26:35, Duration: 01m 13s
  • Esther Shapiro
    • Esther Shapiro on her role as an Executive in ABC's miniseries department
      Clip begins at: 26:59, Duration: 01m 33s
    • Esther Shapiro on becoming Senior Vice-President at Aaron Spelling Productions
      Clip begins at: 00:03, Duration: 01m 32s
  • Fred Silverman
    • Fred Silverman on CBS president Frank Stanton's initial resistance to the first incarnation of Scooby-Doo, Where Are You! 
      Clip begins at: 23:30, Duration: 03m 07s
    • Fred Silverman on the success of The Waltons, and on "going out in style" if the show hadn't worked, and on how The Waltons and All In The Family were, each in their own way, both about the "sanctity of the family"
      Clip begins at: 09:18, Duration: 01m 29s
    • Fred Silverman on keeping tabs on the other networks as president of ABC Entertainment, and on staying true the tastes of the audience tuning in to ABC
      Clip begins at: 18:13, Duration: 01m 32s
    • Fred Silverman on program development
      Clip begins at: 04:20, Duration: 04m 53s
    • Fred Silverman on scheduling and counterprogramming
      Clip begins at: 26:15, Duration: 01m 50s
    • Fred Silverman on becoming President and CEO of NBC in 1978
      Clip begins at: 18:20, Duration: 02m 02s
  • Herbert F. Solow
    • Herbert F. Solow on becoming head of West Coast Daytime television for NBC
      Clip begins at: 34:02, Duration: 01m 13s
    • Herbert F. Solow the importance of an executive -in- charge, understanding the crew's various responsibilities
      Clip begins at: 27:36, Duration: 01m 51s
    • Herbert F. Solow on his proudest career achievement
      Clip begins at: 36:22, Duration: 02m 05s
    • Herbert F. Solow on advice he would give to an aspiring television executive
      Clip begins at: 38:27, Duration: 01m 27s
  • Brandon Stoddard
    • Brandon Stoddard on his stint as President of ABC Entertainment 
      Clip begins at: 21:44, Duration: 06m 08s
    • Brandon Stoddard on his stint as President of ABC Entertainment 
      Clip begins at: 21:44, Duration: 06m 08s
    • Brandon Stoddard on his guiding philosophy of development
      Clip begins at: 27:52, Duration: 02m 03s
    • Brandon Stoddard on his guiding philosophy of development
      Clip begins at: 27:52, Duration: 02m 03s
    • Brandon Stoddard on teaching development
      Clip begins at: 17:57, Duration: 02m 34s
    • Brandon Stoddard on teaching development
      Clip begins at: 17:57, Duration: 02m 34s
  • Grant Tinker
    • Grant Tinker on leaving MTM to become Chairman of NBC
      Clip begins at: 07:25, Duration: 22m 24s
  • Ted Turner
    • Ted Turner on the formation of CNN
      Clip begins at: 00:00
    • Ted Turner on the budgetary constraints on forming the new CNN
      Clip begins at: 00:22
  • Susan Whiting
    • Susan Whiting on her rise from working in sales to becoming CEO of Nielsen
      Clip begins at: 24:32, Duration: 02m 03s
    • Susan Whiting on her rise from working in sales to becoming CEO of Nielsen
      Clip begins at: 24:32, Duration: 02m 03s
    • Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years
      Clip begins at: 27:43, Duration: 02m 56s
    • Susan Whiting on a typical work week for her as Vice-Chairman of Nielsen; on how her role has evolved over the years
      Clip begins at: 27:43, Duration: 02m 56s
    • Susan Whiting on her management style
      Clip begins at: 30:39, Duration: 00m 44s
    • Susan Whiting on her management style
      Clip begins at: 30:39, Duration: 00m 44s
    • Susan Whiting on being a female executive in the media world
      Clip begins at: 32:24, Duration: 01m 26s
    • Susan Whiting on being a female executive in the media world
      Clip begins at: 32:24, Duration: 01m 26s
    • Susan Whiting on advice to aspiring Research Executives
      Clip begins at: 44:55, Duration: 01m 21s
    • Susan Whiting on advice to aspiring Research Executives
      Clip begins at: 44:55, Duration: 01m 21s
  • Frederic Ziv
    • Frederic Ziv on his role as President of his company
      Clip begins at: 12:08, Duration: 00m 49s
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