Sumner M. Redstone
Executive
About This Interview
In his nearly two hour Archive Interview, Viacom Executive Sumner Redstone reveals his early experiences as a code breaker during World War II and recalls his start at National Amusements, the drive-in theater company founded by his father. Redstone shares how he quickly turned the company into a thriving nation-wide theater chain and soon sought ways to diversify his interests. He discusses his purchase of Viacom in 1987, and the later acquisitions of Paramount, Blockbuster, and CBS. Redstone explains his philosophy for success, which includes a passion for winning and a commitment to excellence, and expounds upon his mantra that "content is king." Don West conducted the interview in New York, New York on November 16, 2000.
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Highlights
Sumner Redstone on "content is king"
Clip begins at: 07:10, Duration: 01m 19s
Sumner Redstone on the legend of leaving a screening of
Star Warsto buy shares of 20th Century Fox
Clip begins at: 15:53, Duration: 00m 51s
Sumner Redstone on MTV
Clip begins at: 14:36, Duration: 02m 38s- Sumner Redstone on repurposing content on TV Land and Nick at Nite
Clip begins at: 05:21, Duration: 00m 45s
Interview
- Part 1
- On his childhood and early influences; On his intense academic experience in high school; on Harvard and Harvard Law
Clip begins at: 0:46 - On code breaking during World War II; on his first job after law school and getting out of the legal profession; on taking over his father's Drive-In theater business - National Amusement - the parent company of Viacom
Clip begins at: 08:12 - On his accomplishments in theater exhibition - multiplexes; on being caught in a hotel fire in 1979; on aging; on National Amusement purchasing Viacom
Clip begins at: 18:10 - Part 2
- On Barry Diller and the Paramount battle; on getting out of cable operation and becoming the number one software-driven media company in the world
Clip begins at: 0:31 - On Blockbuster and starting video-on-demand services; on MTV, UPN and CBS
Clip begins at: 09:24 - On WWF; on acquiring BET; on working with John Malone and Rupert Murdoch
Clip begins at: 23:58 - Part 3
- On Rupert Murdoch and media moguls; on the social responsibility of television; on the role of government in broadcasting
Clip begins at: 0:36 - On how the television business will change; on his philosophy for success; on discipline and commitment
Clip begins at: 06:08 - Part 4
- On digital television and challenging cable; on HDTV and fragmentation; on repurposing content
Clip begins at: 0:7 - On his stake in the new media world; on "content is king;" on Broadband and wireless; on successful brands
Clip begins at: 06:06 - On future plans; on how much his teachers influenced him and on teaching at Harvard; on media consolidation and social responsibility; on being a risk taker; on his accomplishments
Clip begins at: 14:06
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