Arthur Rankin, Jr.

Arthur Rankin, Jr. was interviewed for three-and-a-half hours in New York City, NY. Rankin talked about his family's background in vaudeville and his time as a page boy at Radio City Music Hall. He talked about his interest in painting and graphic design that led him to television, where he worked as an art director on several anthology series at ABC. He talked about creating his own company, Videocraft International Ltd., which initially specialized in commercials. He outlined the way the company worked when he teamed up with longtime partner Jules Bass, and the company became Rankin/Bass. He talked about some of the earliest projects of the company that were sold station-to-station and done in both "Animagic" (their stop-motion technique) and traditional cel animation including The New Adventures of Pinocchio, and the landmark special Rudolph the Red Nosed Reindeer, now a perennial holiday classic. Rankin discussed the painstaking work involved in creating the stop motion work, described outsourcing the animation to Japan, and talked about several longtime company employees as well as some of the famous actors who appeared in the specials including Danny Kaye and James Cagney (lured out of retirement by President Lyndon Johnson for The Ballad of Smokey the Bear). Rankin discussed some of the other timeless holiday favorites of the company including the Christmas-themed Frosty the Snowman, Santa Claus Is Comin' To Town, and The Year Without a Santa Claus. He also talked about adapting J.R.R. Tolkein's The Hobbit and The Return of the King. He discussed two music-group based animated series he produced for ABC, under Michael Eisner, The Jackson Five Show and The Osmonds. Rankin discussed some of his later projects including the television movie The Bermuda Depths, the television movie The Sins of Dorian Gray, the feature film The Last Unicorn, the syndicated series Thunderbirds, the feature film The King and I, and the television special Santa, Baby!  B-roll consisted of some personal photos as well as production stills found in the book "The Enchanted World of Rankin/Bass: A Portfolio by Rick Goldschmidt." The interview was conducted by Jim Colucci on October 25, 2005.